PERIMENOPAUSE · FREE GUIDE + 20% OFF
You're not
imagining it.
A free mini-guide to what's actually happening in your body in midlife — the symptoms dismissed as “just stress,” what's really driving them, and where to start this week.
FREE MINI-GUIDE · 20% OFF YOUR INTRO ORDER · FREE SHIPPING OVER $99 · 30-DAY RETURNS
WHAT'S IN THE GUIDE
Everything your doctor probably wasn't taught.
OUR STORY
“How you feel is completely normal.”
Our co-founder Mary Beth was 38 when it started. Heavier periods. 3 AM wake-ups. Anxiety she couldn't name. A friend finally said “it's your hormones”. A specialist handed her a progesterone cream. Two weeks later she felt like herself. She asked him: “Can we bring this to every woman?” That's how Alaluma started.
WHAT'S ACTUALLY HAPPENING
The symptoms dismissed as “just stress.”
BALANCE · PROGESTERONE
Sleep + anxiety
Poor sleep, 3 AM wake-ups, a low-humming anxiety that doesn't match your life.
CALM + JOY · NUTRIENTS
Fatigue + mood
Half the population is deficient in magnesium. Over half of us in Vitamin D. It shows up.
SEXY · DHEA
Libido + desire
Not about your marriage, your weight, or trying harder. A hormone quietly walked out.
VITALITY · BI-EST + PROG
The menopause window
Inside your 10-year window, HRT's benefit outweighs risk significantly. Most doctors weren't taught this.
OUR SCIENCE
Why our creams
work differently.
Bioidentical hormones are chemically identical to the ones your body already makes. That's why the receptor binds them at 100% instead of 78% — the gap where side effects live. Ours are formulated by a board-certified OB-GYN and compounding pharmacist with nearly 30 years in BHRT. Transdermal delivery bypasses the liver entirely.
DELIVERY MATTERS
Why use
transdermal creams?
Did you know you can absorb certain supplements, vitamins, and minerals through your skin — instead of swallowing pills? In many cases, cream delivery is safer and more effective.
Creams bypass the digestive process entirely. They're absorbed gradually, so you get consistent levels throughout the day — with less strain on your liver and fewer unwanted side effects.
THE LINE · 20% OFF YOUR FIRST ORDER
Made by a physician. For the rest of us.
WHAT WOMEN SAY
Tens of thousands of women.
FAQ
What you're probably wondering.
Bioidentical hormones are chemically identical to the ones your body already makes. They bind to your receptors at 100% — synthetic versions only at 78%. That gap is where most side effects live.
That study used synthetic, non-bioidentical hormones (Premarin and Provera) and lumped them with BHRT. Research since has clarified bioidenticals have a markedly different safety profile, especially when started within 10 years of menopause.
Some women feel a difference in 2–4 weeks. For most, full effect comes after one or two cycles of consistent use. Sleep and mood usually shift first; libido and energy follow.
A 24-page mini-guide covering the 28+ symptoms of perimenopause, the hormone timeline (which hormones drop first and when), and concrete first steps you can take this week. Delivered to your inbox immediately.
After you sign up, we'll email you a personal code that takes 20% off your first order — applied at checkout. Stacks with free shipping over $99.
30-day hassle-free returns on every product. Use it for the full month, and if it's not doing what we promised, send it back for a full refund.